By Yetunde Adeyeri
The award-winning actress and producer Issa Rae who rose to fame with her self- produced Insecure and That Awkward Black Girl is entering into a new field of entertainment in the final quarter of the year with the launch of her own record label, Raedio, in a new partnership with Atlantic Records.
According to Variety, the new label has signed a Haitian-American singer Tea Marrr, who, of course, dropped a new single, “Kinda Love,” to coincide with the announcement.
The joint venture was announced on Friday, October 18, and the management hopes Raedio to be what’s described as an “audio everywhere company,” with its talent and their music placed in platforms like film and television shows, ads, podcasts and more.
In a press statement, the 34-year-old actress, Issa Rae said, “Music has always been an essential part of every project I do and working with emerging talent is a personal passion. Raedio allows me to continue that work within the music industry and audio entertainment space. The Atlantic Records team are innovators in terms of shifting and shaping culture. I’m excited to join forces with them to discover new artists.”
